The Luther Burbank Rose Parade & Festival is a 123 year-old community tradition that celebrates our wealth of natural and human resources. Each year it takes over 100 business sponsors to fund this event and countless volunteers that donate their time. Thanks to the support of community-minded businesses, we have been able to continue this tradition for generations of families to enjoy.

Our sponsorship packages are designed to maximize the return on your sponsorship investment. Sponsorship packages begin at $100 for award sponsorship and climb into the thousands for a presenting sponsor. The Luther Burbank Rose Parade & Festival has many opportunities for businesses to assist financially such as sponsoring an award for a winning entry, sponsoring one of the divisions of the parade, or you can sponsor a school or non-profit so they can provide an entry into the parade.

Depending upon the level of sponsorship that works for your business, the Luther Burbank Rose Parade & Festival offers many opportunities for logo recognition. We work very closely with sponsors and local radio stations, and print publications who generously provide us with airtime and print opportunities.

There is something for everyone at the Luther Burbank Rose Parade & Festival; sometimes all you have to do is ask. Contact us for more detailed information on how your business can become a part of this Sonoma County tradition, the Luther Burbank Rose Parade & Festival.

Interested in sponsoring the 2018 Luther Burbank Rose Parade and Festival? Our sponsorship applications are available now! Click here to download the Sponsorship Package. We have sponsorship levels to fit any budget! If you would like to be an Award Sponsor, click here for the Award Sponsorship form.

2017 Sponsors

The Luther Burbank Rose Parade & Festival could not be produced annually without the financial support we receive from our Sponsors. We appreciate their enthusiasm and support. We hope you will join us in thanking them the next time you do business with them. Here are the sponsors confirmed to date:









NC Logo






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PD mast 2011




Sonoma County


Sonoma County


El Patron logo


The-River-Logo SMALL


Would you like to help support the
Luther Burbank Rose Parade & Festival?

The Luther Burbank Rose Parade & Festival is produced by a private non-profit organization run by a volunteer board of community leaders. Sponsorships and donations are the main sources of funding for continuing this annual event.  You can help to keep this Santa Rosa tradition alive with a donation of $10, $20, $50 or more. Click on the DONATE button below or to the right to make your secure donation today.