Theme & Grand Marshals

The 2015 theme is:  “Out of a Storybook” 

In keeping with our theme of literacy and education, we are happy to announce that the Grand Marshal for this year’s parade will be Santa Rosa Junior College President,       Dr. Frank Chong.


Dr. Frank Chong – Grand Marshal – 2015 Luther Burbank Rose Parade

Prior to joining Santa Rosa Junior College as superintendent/president in January 2012, Dr. Frank Chong served as the Deputy Assistant Secretary for Community Colleges at the United States Department of Education in Washington, D.C.  Among his key responsibilities at the Dept. of Education were shaping President Barack Obama’s community college agenda, providing leadership in the development of the trade adjustment assistance act, and developing policies related to the president’s college completion goal. Chong also helped convene four regional community college summits.

From 2006 to 2009, he was president of Laney College in Oakland, and served as president of Mission College in Santa Clara from 2003 to 2006. Chong was dean of student affairs at San Francisco City College from 1993 to 2003.

He served as special assistant to Willie Brown, speaker of the California Assembly, from 1987 to 1991, and in that position created legislation in higher education, mental health, small and minority business affairs and local government. Chong also developed a consortium of more than 50 San Francisco youth organizations to share resources.

Since Chong’s arrival in Santa Rosa last year, he has become active in community organizations.  He currently serves on the boards of the Santa Rosa Chamber of Commerce, Pepperwood Preserve, and the Sonoma County Health Alliance.

Chong has a bachelor of arts degree from UC Berkeley in social welfare and Asian American Studies, and a master’s degree in public administration from Harvard University.  He also completed the Educational Management program at Harvard’s Graduate School of Education, and earned his doctorate in educational administration, leadership and technology from Dowling College in Oakdale, New York.

Chong has received numerous honors including the Leadership Education for Asian Pacific Americans Award, NAACP Santa Clara County Chapter Diversity Award and Harvard Club of San Francisco Distinguished Alumni Award.

The Luther Burbank Rose Parade & Festival is honored to add Dr. Frank Chong to the list of distinguished Parade Grand Marshals!