Frequently Asked Questions

When is the Parade? Saturday, May 20, 2017 at 10am in Downtown Santa Rosa. So Co Search and Rescue

What is the Theme?  Life In Motion.

What is the Parade route?   The Parade will start at the corner of Sonoma Avenue and E Street and proceed north on E Street, turning left onto 4th Street and travel west on 4th Street to B Street. It will then turn left on B Street heading south to 3rd Street, turning left on 3rd Street, heading east to D Street. The parade ends at the corner of 3rd and D Street.

Where is the Festival located? Following the Parade we will have music, family fun activities, and many different food vendors in Downtown Santa Rosa in Courthouse Square. The Awards Ceremony will take place towards the end of the Festival with a list of all awards winners available by Sunday, May 21st at

2016 Parade Statistics: More than 3,500 participants in parade, approximately 10,000 spectators, more than 100 volunteers, nearly 50 cash contributions, with 145 units in the parade – 15 bands, 8 equestrian units, 27 floats, 45 novelty units, and a large veterans section in honor of Armed Forces Day.

Why are the streets closed? There is a parade. The Luther Burbank Rose Parade & Festival has been held in May since 1894.

What streets are closed?
Click here to see the Parade Route and the Street Closures.

How long are the streets closed? Full information on street closures will be posted soon.

How can I drive into that area? The parade area is closed to through traffic. Residents may drive in.

Where can I park? Parking may be a bit of a challenge so please plan ahead. There is a parking garage on Seventh Street between Mendocino and B Street. All are less than four blocks from the parade areas. However, please check for further parking options and restrictions as we get closer to the event.

What can I do if I ride my bike to the parade? Use bike racks located in each parking garage  and throughout the City.

I’m in the parade. Where do I go? Staging will occur in various places, including at the Santa Rosa Veterans’ Memorial Building located at 3015 Maple Street (across elevated Highway 12 from the Sonoma County Fairgrounds.)  Refer to your PARADE ORDERS that were mailed to you to see where you should go to stage. If in doubt, ask a volunteer, board member, or staff member, all of whom are dressed in Rose Parade t-shirts.

Who puts this on? The Luther Burbank Rose Parade & Festival Inc., a private nonprofit corporation operated by a volunteer board of community leaders. They work year round planning and preparing for the event.

How is the parade funded? The Luther Burbank Rose Parade & Festival is funded through business sponsorships, grants from the City of Santa Rosa and County of Sonoma and also from vendor fees, entrant fees and your generous donations.

Please help support this vital community event. Any amount of donation is appreciated. You can also become an Award Sponsor (PDF) and sponsor one of the awards that will be given to one or more winning entry with a donation of $100 for one trophy and $250 for three trophies.
Please click the button below to help keep the parade alive.

Where is the judging stand? At the intersection of 4th Street and D Street on the north side.

How many people are in the parade? Over 3,500 people are in 145 entries in 5 divisions. This includes: floats, horses, marching bands, novelty units and more.

Where can I see the parade? From the curb along the entire parade.
Can I sit in the street? No. The street must be kept clear. There are horses and many large units. For safety reasons, you must stay on the curb.
What if it rains? The event goes, rain or shine.

Mail to PO Box 11264, Santa Rosa CA 95406 or drop off at
office, 5890 Pruitt Avenue Windsor, CA  95492

Late Fees Are Required – Please read FEES section of Parade Information

Your place in the line up, parade number, division assignment, staging location,
special information and a map will be mailed to you. Please make arrangements to
communicate all information to everyone in your group.

There are two meetings for Parade Entrants this year. You MUST have a representative attend one of the meetings.

Tuesday, May 2nd, 2017 at 6pm: Location TBD

Thursday, May 4th, 2017 at 6pm: Location TBD

This is a good time to get your questions answered: about staging, judging, the parade route and disband directions. It’s best to send just one representative. You must have a representative attend one of the meetings.

Saturday, May 20, 2017
10 am Parade, Downtown Santa Rosa

Downtown Santa Rosa Courthouse Square

2:30pm in Downtown Santa Rosa Courthouse Square