The Luther Burbank Rose Parade & Festival is a private, non-profit, tax-exempt corporation run by a volunteer board of community leaders. The board works year round to manage and produce this event, which takes more than 200 volunteers to staff. One purpose and goal of the Luther Burbank Rose Parade is to provide a Parade that will draw people from the greater North Bay area into Sonoma County to celebrate our community, its resources and the beauty of our region.
The Parade is funded through business sponsorships, grants from the City of Santa Rosa and County of Sonoma, and also from vendor fees, and entrant fees. The event relies heavily on the support of cash and in-kind contributions from more than 100 businesses.
The Parade annually kicks off on the third Saturday of May. It winds its way through the streets of downtown Santa Rosa with radio broadcasters lining the parade route providing lively commentary of the entries. The 2017 parade route has not yet been determined. Staging normally occurs at the Santa Rosa Veterans Memorial Building.the annual budget is raised through sponsor contributions.
The 2017 event will include a Festival of Family fun in Downtown Santa Rosa. In addition to music and fun family activities, you will find many different food vendors. The Awards Ceremony for all parade categories takes place at the end of the Festival.